JAKARTA — Indonesia is turning out to be an important battleground for dating apps, thanks to its large population of young internet surfers in addition to potential for growth. Local startups such as for example Wavoo and Setipe are facing off against foreign apps like Gather and Tinder from the U.S., Spotted from Germany and Singapore’s Paktor, all of which are targeting the Indonesian market.
Based on the Association of Internet Service Providers in Indonesia, the country has roughly 100 million internet surfers, a 40% penetration rate associated with population of about 250 million. Indonesia also has 65.2 million smartphone users, a figure this is certainly projected to cultivate to 92 million by 2019, relating to research firm eMarketer.
Executives at dating app startups and some investors are bullish in regards to the prospects for the industry, for which they see a huge potential market.
Domex Mandey, CEO of Wavoo, estimates there are many more than 35 million Indonesian internet users into the 18-to-32-year-old age bracket — the primary target for online dating sites players. And Setipe CEO Razi Thalib said of that 35 million, there is certainly a total addressable market of 27 million singles who will be online. Read more