Utilizing Braze, the dating application Happn managed to reinvent their email collection strategy and improve e-mail deliverability. Through simple yet revolutionary strategies, they reduced bounce rate by 42% and increased open prices up to 3X.
Happn believes contemporary relationship is miing a serendipity that is little. Instead of endle swiping, this leading app that is dating people who have those they’ve croed paths with, offering users an additional opportunity at fate. It’s a new—yet natural—twist to a market that is oversaturated. Their 85 million users agree.
To greatly help allow more world that is real amongst their numerous users, Happn switched to Braze to build up healthy, cro-channel engagement campaigns. Their challenge that is first e-mail deliverability.
Happn and E-mail: A Second Opportunity
Because users can signal up with Facebook, which can be often associated with invalid or email that is outdated, Happn initially struggled with a high bounce prices and low open rates within their marketing with email system. To be able to build down a valuable cro-channel experience using complete advantageous asset of e-mail as a meaging channel, they required a brand new, accurate method to gather e-mail addrees from users. Read more